EPEK
CHALLENGE
Launch a brand-new team with no performance history and build credibility from zero
BUILT FOR
Recruiting dancers · Promoting classes · Credibility
TECH
HTML + CSS
Mobile-responsive, Embedded video, Social integration
EPEK was a brand new team — no website, no performance history, no photos or videos yet. Just a vision for what the team was going to be and a need to start building credibility before they'd even stepped on stage.
The site needed to feel like EPEK — high energy, visually distinct, unmistakably theirs — and it needed to stay simple enough that the team could focus on dancing, not managing a complicated backend. Building from scratch in HTML and CSS gave us full creative control without adding anything they didn't need.
The site did four jobs at once: establish the team's identity, promote their free community classes, give potential dancers a clear path to get involved, and link out to where the real-time energy lived: their socials.
After their first performance, we updated the site with photos and video from the show, transforming it from a launch page into a living record of what they'd built.